Advertising techniques (Compliment the Consumer)

Complimenting the consumer is often used in advertising, companies often flatter their audience so that they will come across as a trust worthy and kind company. One of the most well known adverts where the consumer is complimented is the L'Oréal slogan “because your worth it” this flatters the consumer and makes them believe that they are in fact 'worth it' and so go out and buy the product.