Introduction

The mass majority of the public do not like to watch advertisements. They would very much prefer to continue watching their favourite television show. Like them or not television advertisements have the biggest influence over our lifestyle choices. They influence the food we eat, the clothes we wear, where we buy our insurance, what car we buy and even where we go on holiday. There are usually around ten  adverts during each a commercial break, we usually remember one from each, this is why companies must ensure that their advert is the one that we remember and action.

This presentation shows the forms, styles and techniques used by companies to ensure that it is their product that we buy.

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