Humour is used in advertisements to make the audience laugh or just smile. Humour is a style of advertising that is particularly effective when it used to advertise something that is known for being a serious or boring product. An example of this is comparing car insurance; car insurance is rather dull to think about, however there currently there are a number of price comparison sites that are trying to win over the viewers by using humour.
Examples of these are Go Compare, Money Super Market and Compare the Market. Although all of these companies have produced humorous adverts, it Compare the Market that has truly won over its audience. The Compare the Market adverts consist of a talking meerkat who is frustrated because people confuse his website 'comparethemeerkat.com' with 'comparethemarket.com'.
It is not clear exactly what us so loveable about this creature; perhaps it is his accent or even the now well known and loved phrase “simples” Either way Compare the market have made a very successful advertising campaign out of this meerkat.
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