A stand alone advertisement is a form of advert that is a one off, there will not be another advert by the same company that is related in terms of the story. A stand alone advertisement as a beginning and an end, no other advertisement from the same company will start the ad where the last one finished. Yell produced many stand alone advertisements in a three month campaign of adverts to tell their consumers their new phone number.
An advert that is part of a series has a constantly developing story. The series usually has a main character and additional characters. BT uses a series of adverts. In each of their adverts we see a family consisting of a mother, her son, her daughter and her new husband. This family goes through some problems that audience members will be able to relate to and in the series, BT broadband helps the family to cope with trouble they face.
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