Colgate used a talking heads style advertisement when they were advertising their new Sensitive Pro Relief toothpaste. They asked members of the public who had sensitive teeth to rub the toothpaste on where they felt sensitivity. All of the testers said that they felt instant relief, this makes us believe that the claim is indisputable.
Wednesday, 26 January 2011
Form – Talking Heads
Talking heads are a form of advertisement where an interview appears to be taking place. As the audience we imagine that that company is interviewing 'real' people, as opposed to actors, this makes us believe that the answer or reaction of the person on screen must also be real, making the company and the company product seem more trustworthy.
Colgate used a talking heads style advertisement when they were advertising their new Sensitive Pro Relief toothpaste. They asked members of the public who had sensitive teeth to rub the toothpaste on where they felt sensitivity. All of the testers said that they felt instant relief, this makes us believe that the claim is indisputable.
Colgate used a talking heads style advertisement when they were advertising their new Sensitive Pro Relief toothpaste. They asked members of the public who had sensitive teeth to rub the toothpaste on where they felt sensitivity. All of the testers said that they felt instant relief, this makes us believe that the claim is indisputable.
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