Wednesday, 26 January 2011

Codes and Conventions (CGI Special Effects)

Using CGI special effects in an advertisement can make the advert stand out and appear to be more blockbuster. CGI can be used to create things like explosions, places that are impossible to reach, they can create an animated world and can even give animals human characteristics; examples of this are the meerkat from the Compare the Market adverts and the puppy koala bear from the Cushelle adverts.

GEIKO used CGI to create a number of human like animals such as a gecko, a pig, woodchucks and an octopus. All of these adverts were very humorous and used rhetorical questions to prove their point, such as “Did the little piggy go WEE WEE WEE all  the way home”. They would then so a little pig literally going WEE WEE WEE all the way home.

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