Documentary is a form of advertisement where it is filmed in a similar style to a documentary. There is usually a narrator who appears to be an expert in the topic of whatever is being advertised. The narrator talks us through a scene, explain what is happening and how it links to the product.
It is said that if a documentary is filmed well, it has the ability to make us believe anything, ni matter how far-fetched it sounds. I believe that the narrator has a lot to do with this; if the narrator sounds calm and soothing, we a lead to believe that he/she is comfortable talking about whatever is being advertised and so we can be sure that there is nothing to worry about with this company.
Magners cider use a documentary advert. They show a cricket team who has supposedly never loosed a match. The narrator tells us this team is from Clonmel, the home of Magners cider, where apples are never picked but are just waited upon to fall. The narrator tells us why the cricket team are undefeated but also why Magners cider are the best. The narrator also seems very trustworthy, he has a calm and soothing voice so we feel relaxed as well. Also he has an Irish accent which makes us believe that he knows this team very well, so we take his word.
Magners cider use a documentary advert. They show a cricket team who has supposedly never loosed a match. The narrator tells us this team is from Clonmel, the home of Magners cider, where apples are never picked but are just waited upon to fall. The narrator tells us why the cricket team are undefeated but also why Magners cider are the best. The narrator also seems very trustworthy, he has a calm and soothing voice so we feel relaxed as well. Also he has an Irish accent which makes us believe that he knows this team very well, so we take his word.
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