Advertising techniques (Intelligence )

Intelligence is a technique that implies that a smart person would buy the advertised product. It can also imply that the advertised product will make you smart. The product itself is usually some kind of food or drink product where the slogan would be along the lines of “For geniuses” Even though the consumer knows that the product will not make them intelligent, or that the product is exclusively for intelligent people, they will still associate the product with being a “genius”.