Advertising techniques (Escape)

Escape is a technique used to make the consumer believe that if they buy the product they will be able to escape day to day life and be taken to a more exotic surrounding. Car companies of use this technique, they show the car being driven through an exotic country or the country side, or even the dessert. This makes the audience believe that if they buy this car, they will be able to drive through these places like in the advert, even though they probably wont.