Advertising techniques (Rebel)

This technique makes the audience associate the advertised product with rebelling against mainstream products and  lifestyle choices, even if the product is mainstream. Skoda used rebel to advertise their new car, previously Skoda made an advert where people were making the Skoda car out of cake. Skoda's new car, which is 'made of meaner stuff' was, made out of things like snake venom and other nasty things. This new car presents the idea of rebelling against the idea of a 'nice' car.